Meet Urica

Helping You Thrive
in the Deregulated Electricity Market

At URICA (pronounced “Eureka”), we excel at revealing strategic solutions and insights designed to minimize risk and improve the bottom-line return for electricity generators and large-volume consumers in the deregulated energy market.

Specializing in providing commercial services for physical supply and volume & price exposure management for electricity and energy commodities. It’s been our focus since 1998.

URICA’s Key Service Areas

Facility Dispatch

24×365 Power Facility Management

Commercial Optimization

Maximizing Energy Asset Profitability

Portfolio Management

Actively Mitigating 
Commodity Risk

Consulting & Advisory

Objective Expert Energy Advice

Why URICA?

25+ Years of Leadership

Helping clients succeed in the deregulated energy market since 1998.


24×365 Operations

We work around the clock, so you don’t miss an opportunity.



Market Knowledge

URICA’s market analysis and forecasts have become industry benchmarks.



Comprehensive Support

An extensive suite of services to maximize your assets and ROI.


Fully Independent

With no commodity/secondary positions of our own, your profit is our focus.

Traditional & Emerging Markets

Natural gas, hydro, wind, solar, BESS, and cryptocurrency mining & datacentres.

North American Reach

We support clients in Alberta, Ontario, Saskatchewan, and the US.

Disciplined & Effective

Proven strategies, processes and procedures to manage risk and promote success.

Our Leadership Team

Jason Beblow

Jason Beblow

Founder, President & CEO of URICA group of companies

Miles Blakley

Miles Blakley

Founder, Principal & Lead, Asset Optimization
Kevin Fedun

Kevin Fedun

General Manager & Lead, Business Development
Sam Braun

Sam Braun

Lead, Real Time Operations
Christopher Lee

Christopher Lee

Lead, Portfolio Management
Darin Lowther

Darin Lowther

Lead, Regulatory
Christopher Cusack

Christopher Cusack

Senior Real Time Operator

Work for URICA

Have you been looking for a challenging and rewarding career in a fast-paced industry where success is a conduit to growth? Transform your career at URICA and join one of North America’s premier independent electricity market operators.

Current Openings:
Lead, Real Time Operations – Posted on February 07, 2024

Connect with Experts in Deregulated Electricity Markets.