Meet Urica
Helping You Thrive in the Deregulated Electricity Market
At URICA (pronounced “Eureka”), we excel at revealing strategic solutions and insights designed to minimize risk and improve the bottom-line return for electricity generators and large-volume consumers in the deregulated energy market.
Specializing in providing commercial services for physical supply and volume & price exposure management for electricity and energy commodities. It’s been our focus since 1998.
URICA’s Key Service Areas
Why URICA?
25+ Years of Leadership
Helping clients succeed in the deregulated energy market since 1998.
24×365 Operations
We work around the clock, so you don’t miss an opportunity.
Market Knowledge
URICA’s market analysis and forecasts have become industry benchmarks.
Comprehensive Support
An extensive suite of services to maximize your assets and ROI.
Fully Independent
With no commodity/secondary positions of our own, your profit is our focus.
Traditional & Emerging Markets
Natural gas, hydro, wind, solar, BESS, and cryptocurrency mining & datacentres.
North American Reach
We support clients in Alberta, Ontario, Saskatchewan, and the US.
Disciplined & Effective
Proven strategies, processes and procedures to manage risk and promote success.
Our Leadership Team
Jason Beblow
Founder, President & CEO of URICA group of companies
Miles Blakley
Founder, Principal & Lead, Asset Optimization
Kevin Fedun
General Manager & Lead, Business Development
Christopher Lee
Lead, Portfolio Management
Darin Lowther
Lead, Regulatory
Christopher Cusack
Senior Manager, Real Time Operations
Jason Beblow
For over 25 years, clients have been seeking Jason’s advice around energy portfolio management, energy trading, risk management, and business development. Jason is known for his complete end-to-end understanding of the unique market aspects in the power industry, both physically and financially.
Miles Blakley
With an extensive background as an energy commodity trader, Miles has wide-ranging knowledge in portfolio management in the Alberta, Mid-C and neighboring electricity markets. Having managed portfolio exposures for large entities, Miles possesses detailed understanding of power markets.
Kevin Fedun
A career that includes over two decades in energy and utilities, Kevin brings a wealth of experience to the URICA team. Kevin provides strategic direction to the company and clientele by leveraging his first-hand expertise in the disciplines of marketing, sales, and operations.
Christopher Lee
Christopher is an industry veteran with experience in both Electricity and Natural Gas markets. An analyst at heart, Chris has built and established his career through expert spreadsheet modelling, asset optimization, pricing, portfolio management, valuations, and market analysis.
Darin Lowther
Having over 30 years of experience in the electricity and natural gas industries, Darin provides advice to URICA and its clients regarding regulatory, governance and compliance issues. He draws upon senior experience at the AUC, the AESO and officer levels in the private sector.
Christopher Cusack
As the Senior Manager, Real Time Operations, Chris provides mentoring expertise and guidance to the Real Time Operators (RTO) for monitoring client assets, entering offers & restatements, and managing energy dispatches. He is also responsible for updating forecasting models, pricing alerts, and communicating peak load times to clients.
Work for URICA
Have you been looking for a challenging and rewarding career in a fast-paced industry where success is a conduit to growth? Transform your career at URICA and join one of North America’s premier independent electricity market operators.
Current Openings:
Connect with Experts in Deregulated Electricity Markets.
