Helping You Thrive in the Deregulated Electricity Market
At URICA (pronounced “Eureka”), we excel at revealing strategic solutions and insights designed to minimize risk and improve the bottom-line return for electricity generators and large-volume consumers in the deregulated energy market.
Specializing in providing commercial services for physical supply and volume & price exposure management for electricity and energy commodities. It’s been our focus since 1998.
URICA’s Key Service Areas
25+ Years of Leadership
Helping clients succeed in the deregulated energy market since 1998.
We work around the clock, so you don’t miss an opportunity.
URICA’s market analysis and forecasts have become industry benchmarks.
An extensive suite of services to maximize your assets and ROI.
With no commodity/secondary positions of our own, your profit is our focus.
Traditional & Emerging Markets
Natural gas, hydro, wind, solar, BESS, and cryptocurrency mining & datacentres.
North American Reach
We support clients in Alberta, Ontario, Saskatchewan, and the US.
Disciplined & Effective
Proven strategies, processes and procedures to manage risk and promote success.
Our Leadership Team
Jason BeblowFounder, President & CEO of URICA group of companies
Miles BlakleyFounder, Principal & Lead, Asset Optimization
Kevin FedunGeneral Manager & Lead, Business Development
Sam BraunLead, Real Time Operations
Christopher LeeLead, Portfolio Management
Darin LowtherLead, Regulatory
Christopher CusackSenior Real Time Operator
For over 25 years, clients have been seeking Jason’s advice around energy portfolio management, energy trading, risk management, and business development. Jason is known for his complete end-to-end understanding of the unique market aspects in the power industry, both physically and financially.
With an extensive background as an energy commodity trader, Miles has wide-ranging knowledge in portfolio management in the Alberta, Mid-C and neighboring electricity markets. Having managed portfolio exposures for large entities, Miles possesses detailed understanding of power markets.
A career that includes over two decades in energy and utilities, Kevin brings a wealth of experience to the URICA team. Kevin provides strategic direction to the company and clientele by leveraging his first-hand expertise in the disciplines of marketing, sales, and operations.
Sam oversees and manages all real time aspects of the desk. From electricity dispatching and gas scheduling, to settlement and gas nominations, he has developed an extensive and complete circle of knowledge within the Alberta energy markets.
Christopher is an industry veteran with experience in both Electricity and Natural Gas markets. An analyst at heart, Chris has built and established his career through expert spreadsheet modelling, asset optimization, pricing, portfolio management, valuations, and market analysis.
Having over 30 years of experience in the electricity and natural gas industries, Darin provides advice to URICA and its clients regarding regulatory, governance and compliance issues. He draws upon senior experience at the AUC, the AESO and officer levels in the private sector.
As the Senior Real Time Operator (RTO), Chris provides mentoring expertise to the junior staff for monitoring client assets, entering offers & restatements, and managing energy dispatches. He is also responsible for updating forecasting models, pricing alerts, and communicating peak load times to clients.
Work for URICA
Have you been looking for a challenging and rewarding career in a fast-paced industry where success is a conduit to growth? Transform your career at URICA and join one of North America’s premier independent electricity market operators.